Optimizing the revenue model for a slot machine chain in Australia
- The Opportunity
Redefine the critical parameters that affect profitability (Hold Percentage) and player experience to maximize the number of spins per machine and the total revenue.
- The Solution
Implementation of A/B experiments and elasticity models to identify the optimal %RTP (Return to Player) and Hold Percentage per machine, ensuring an ideal balance between player appeal and profitability.
Other success stories
- Date
- 13 de January de 2023
- Date
- 4 de September de 2024
